Friday, November 11, 2022

The Story of American Family Solar - Steve and Michelle Martinson's Solar Business, Stop by and See Them at the Americans Game on Saturday at the American Family Solar Booth on the Concourse

 

 Over the years I have written stories about Allen players who have left hockey to start businesses in the DFW area. Riley Gill (Construction Company), Trevor Ludwig (Pool Services & Repair), Joel Chouinard (Financial Services) and Nolan Descoteaux (FAST Signs Franchises) to name a few. All of these players turned businessmen reached out to Allen fans as they began their business and Americans fans supported them.  

 

 I was recently talking to Steve Martinson, getting some contact information from him on a former volunteer coach I wanted to contact, and Martinson mentioned to me he and Michelle would be coming to Texas in conjunction with their new solar business, American Family Solar. They plan on splitting time between Texas and Illinois. I suggested he write a paragraph about his business, and I would share with Allen fans to see if anyone might be interested in meeting with him. Sounds like a great partnership between the Martinsons and an experienced member of the solar industry. Here is Martinson's mission statement in his own words:

 

Prior to becoming a coach, I was a financial consultant with Smith Barney. Most of my clients came from the San Diego Gulls fan base. It was pretty simple in that they trusted me. Anyone that knows me as a Coach, appreciates that I'm a straight shooter. When this Solar partnership presented itself, we knew it was a perfect fit.  I love building and over the years Michelle has coined me "Builder Bob" from all my summer projects. Michelle made the Americans team store into one of the best in the league and took great pride in her customer service. Now I get to talk to people about hockey and also educate them about the benefits of owning Solar versus renting electricity.  Even though it's been around for years the new government tax credits coupled with big electricity rate hikes have made solar a hot industry. It is a lot like investing in that you need to trust you are getting the right information to allow you to make informed decisions. 

 

We met our partner, Dean Greene, through long time season ticket holder, Mark Fisher. Dean is the founder of Greene Consulting Group and is a solar pioneer with over 45 years in the industry, starting in 1976. Dean has also led business development efforts including serving as VP of Business Development for Summit Energy Group, leading their expansion into seven states. Dean is an owner/manager of Solar Specialists Inc. in Florida where he overseas installation and servicing of over 10,000 solar systems ranging in size from small residential to large commercial systems..

 

Why consider solar?

  • Increasing electricity prices, a lifetime of contracts with your utility, with no end in sight.
  • Locking in your monthly payment while owning your electricity versus renting it.
  • New tax incentives: 30% residential, 40% commercial.
  • 30% tax credit for building solar carports and pergolas.

 

Give Steve a call for a no obligation proposal, to ask any questions you have about solar or to talk a little hockey. See if going solar works for you. The Martinsons'  promise is to make going solar easy every step of the way. I know they would love to talk to Allen fans. Even better, if you are attending the Allen Americans game on Saturday, stop by and say hello at the booth the Martinsons will have set up on the concourse (by the ticket office). If you sign up to talk about solar for your home or business, you will be entered into a drawing for a Steve Martinson signed jersey.  If your are not attending the game or can't get to the booth, text your contact information to 214-425-8968 for a followup call and you will also be entered into the drawing for the Martinson jersey.  

 

It is clear to me, Steve and Michelle have found the business opportunity they have been looking for the last few years and are doing exactly what they want to do. It is great to see the Allen Americans supporting them in their new business endeavor and it is also great to see Martinson supporting Chad Costello in any way he can. 





 

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